In the world of online media, YouTube has become the go-to platform for streaming videos and enjoying a wide range…
Browsing: Applications
Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The Internet and other…
To realise the benefits of Internet marketing that we have described, an organization needs to develop a planned, structured approach.…
Increased Direct Sales – ‘The new launch increased sales and appealed to a broader audience – young and old’. The…
At the start of this chapter we described some of the applications of Internet marketing to support communications with customers…
When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…