Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The Internet and other…
Browsing: Mobile & Apps
Increased Direct Sales – ‘The new launch increased sales and appealed to a broader audience – young and old’. The…
When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
The use of the Internet and other digital media to support marketing has been granted a bewildering range of labels…
There is an interlocking relationship between the budget of a site and its scope and timeline. A change in one element…
The nature and content of your layout depend on how you defi ne a site’s organizational and navigational structure. One…