To realise the benefits of Internet marketing that we have described, an organization needs to develop a planned, structured approach.…
Browsing: Web Design
At the start of this chapter we described some of the applications of Internet marketing to support communications with customers…
Print involves seeing; the web involves doing. Books, magazines, posters, newspapers, brochures, and advertisements all contain information, usually text and…
When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
Provides information to stimulate purchase and build relationships. Products are not typically available for purchase online. Information is provided through…
The terms ‘e-commerce’ and ‘e-business’ are often used in a similar context to ‘Internet marketing’ but their scope is different.…
Creating eff ective websites requires an understanding of design principles, as well as the underlying technology that is used to…
Many of the step-by-step instructions in the book involve typing one line (or more) of HTML or CSS code to…
The experience of a website is defined by the interaction the user has with it. For example, a user clicks…