To realise the benefits of Internet marketing that we have described, an organization needs to develop a planned, structured approach.…
Browsing: Laptops & Computers
Increased Direct Sales – ‘The new launch increased sales and appealed to a broader audience – young and old’. The…
At the start of this chapter we described some of the applications of Internet marketing to support communications with customers…
When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
Provides information to stimulate purchase and build relationships. Products are not typically available for purchase online. Information is provided through…
The use of the Internet and other digital media to support marketing has been granted a bewildering range of labels…