When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
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Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
Provides information to stimulate purchase and build relationships. Products are not typically available for purchase online. Information is provided through…
The terms ‘e-commerce’ and ‘e-business’ are often used in a similar context to ‘Internet marketing’ but their scope is different.…
This definition emphasizes the focus of marketing on the customer, while at the same time implying a need to link…
The use of the Internet and other digital media to support marketing has been granted a bewildering range of labels…
Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Companies such as easy…
Creating eff ective websites requires an understanding of design principles, as well as the underlying technology that is used to…
Many of the step-by-step instructions in the book involve typing one line (or more) of HTML or CSS code to…
The experience of a website is defined by the interaction the user has with it. For example, a user clicks…