At the start of this chapter we described some of the applications of Internet marketing to support communications with customers…
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Print involves seeing; the web involves doing. Books, magazines, posters, newspapers, brochures, and advertisements all contain information, usually text and…
When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
Provides information to stimulate purchase and build relationships. Products are not typically available for purchase online. Information is provided through…
The terms ‘e-commerce’ and ‘e-business’ are often used in a similar context to ‘Internet marketing’ but their scope is different.…
This definition emphasizes the focus of marketing on the customer, while at the same time implying a need to link…
The use of the Internet and other digital media to support marketing has been granted a bewildering range of labels…
Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Companies such as easy…
After you have defined the goals and decided on the information architecture of a website, there are important stages in…